Claim a founding position
Associate your organisation with the first edition of an annual international fair designed to grow with Africa’s cultural and creative industries.
Cotonou, Benin · 4–6 December 2026
The future of African creative enterprise has a meeting place.
SIAM AWALÉ is the founding international fair where culture, sustainable fashion and economic opportunity become a shared platform for brands, institutions and creative leaders.
The proposition
A fair designed to make impact visible.
Partnering with SIAM AWALÉ means bringing your organisation into a high-value conversation about creativity, responsible production and women-led economic growth in West Africa.
4%
Potential contribution of cultural and creative industries to African GDP by 2030.
Why SIAM AWALÉ
Bring your brand into the work that matters.
Every sponsorship route connects visibility with a concrete contribution to the cultural and creative industries.
Reach a qualified, future-facing audience
Connect with an expected 3,000 visitors, including international professionals and buyers, in a community led by women and young entrepreneurs.
Turn CSR commitments into visible action
Support sustainable production, fair trade and women’s economic empowerment through an experience that partners, teams and customers can understand.
Activate a lasting communication platform
Build brand relevance across on-site experiences, press activity, social communication and SIAM Online visibility beyond the three-day fair.
Partner within a governed ecosystem
The fair is led by CIAAC with the support of international senior experts and complementary specialist partners, bringing clarity to delivery and reporting.
The 2026 ambition
A concentrated audience. A lasting horizon.
Built from a year of diagnostics, stakeholder mapping and mobilisation of CIAAC’s international network.
Expected visitors, including 750 international professionals and buyers.
Brands and exhibitors expected across more than 20 countries.
Designers presenting 100% bio-creation collections at the Grand Fashion Show.
Artisans and young people targeted for sustainable textile creation training.
2026 objectives stated in the SIAM AWALÉ sponsoring dossier. The 4% sector estimate is cited in the dossier from UNCTAD / AfDB / BearingPoint.
Behind every target is a maker, a transferable skill or a market connection that can outlive the fair.
Three days, three pillars
An agenda built for activation.
Each day creates a distinct opportunity for sponsors to be present where dialogue, learning, trade and public visibility converge.
Day 1 · December 4
African excellence, in motion.
- Welcome of more than 500 students, guided tours and the opening of six exhibition galleries and the market.
- Discovery & Innovations: creative and digital trades, demonstrations and youth workshops around future CCI opportunities.
- Official Opening Ceremony.
Day 2 · December 5
From plant to fiber.
- Female entrepreneurship through individual mentoring and cooperative roundtables for women creators.
- Professional workshops on standards and export, alongside B2B meetings with international buyers.
- The Grand BAKINDI ready-to-wear show: 20 African designers present bio-creation collections, followed by a networking cocktail.
Day 3 · December 6
From plant to flavor.
- Masterclasses on well-being, eco-responsible lifestyles and sustainable development.
- Culinary arts programming celebrating ancestral know-how, hygiene and sanitary safety standards.
- Tastings and well-being workshops focused on natural products and community quality of life.
Sponsorship routes
Choose the visibility that fits your commitment.
Three structured partnership levels are available. Each can be complemented by a tailored activation designed around your strategic priorities.
Official Sponsor
One exclusive partnership
One founding sponsor · Signature naming and high-visibility leadership.
10,000,000 FCFA≈ €15,250
Exclusive naming, opening ceremony speaking slot, premium stand and selected-space naming.Plus a personalised post-event impact report and six months of SIAM Online visibility.
Official Partner
Three to four partnerships
A limited circle · Shared leadership with a distinct brand activation.
5,000,000 FCFA≈ €7,625 · 3–4 slots
Duo stand, 5 VIP invitations, press recognition and three months of SIAM Online visibility.Plus social media recognition and event website banner visibility.
Support Partner
Five to six partnerships
Support that carries forward · Clear presence across the fair and SIAM Online.
2,000,000 FCFA≈ €3,050 · 5–6 slots
Official programme and web presence, social acknowledgment and preferred-rate solo stand.Plus two invitations and one month of SIAM Online visibility.
The complete dossier
PDF
SIAM AWALÉ 2026Complete Sponsoring DossierEnglish edition · Downloadable PDF
Take the full partnership brief with you.
Access the complete SIAM AWALÉ 2026 Sponsoring Dossier for the event vision, audience objectives, programme, partnership benefits and contribution routes.
À la carte sponsorship
Make one moment undeniably yours.
Targeted opportunities can complement a package or form the basis of a focused contribution. Naming, signage and recognition are agreed according to the selected activation.
Grand Fashion Show Sponsor
Dedicated visibility and activation options available on request.
Opening or Closing Ceremony Sponsor
Dedicated visibility and activation options available on request.
Well-being & Culinary Arts Space Sponsor
Dedicated visibility and activation options available on request.
Master Classes / Trade Crossroads Sponsor
Dedicated visibility and activation options available on request.
Visitor Badges & Lanyards Sponsor
Dedicated visibility and activation options available on request.
Visitor Goodie Bag Sponsor
Dedicated visibility and activation options available on request.
In-kind Partnership
Dedicated visibility and activation options available on request.
A collaborative platform
Built with complementary expertise.
SIAM AWALÉ 2026 is convened by a coalition combining strategic steering, international technical experience, entrepreneurship expertise and organisation, marketing and digital support.
CIAACProject leader, strategic steering and general coordination.
Netherlands-based senior expert network providing technical support and international assurance.
Leadership for the Synergy, Gender & Entrepreneurship hub.
XCOM ConseilsExpertise in organisation, marketing and digital development.
The platform is designed to connect the maker’s table to the market: creation, skills, professional dialogue and a wider audience in one shared place.
Review the verification framework ↗
Let’s build the founding edition
Start the partnership conversation.
Tell us what your organisation wants to make possible. The SIAM AWALÉ team will discuss a package, an à la carte activation or an in-kind contribution with you.